Matterhorn (Postcards)

Pencil on Paper, 27cm x 29.5cm each, 2018

The sending of a postcard announces the tourist's acquirement of experience, flaunting an enviable state of being to the recipient. A postcard is from ‘elsewhere’ and when sent, it announces that the writer is somewhere you, the reader, is not.

The Matterhorn is a major attraction. On one level, focusing on the iconic view of its summit, the work aims to reflect the grandeur and imposing natural spectacle of the mountain. However, in its extensive use as a symbol of natural purity in advertising campaigns worldwide, the pseudo-postcards mimic the visual language of tourist promotion, highlighting through repetition, the extent to which the mountain is reduced to a brand by continuous reproduction.

Hung perpendicularly to the wall, a physical relationship is emphasised between the drawings, the frames and the wall by the shadows cast upon it.